Staffing agency website: what brings in applicants and orders

A staffing agency's website has two jobs. Job seekers come to find work that starts soon, see the pay and apply from their phone. Employers come to see whether you fill their kind of job, how fast, and how to send an order. Your current workers stop by too, looking for the timecard or W-2 link.

In October 2026 we opened 18 independent agency websites in eight towns, on a phone and on a computer, and looked at what people search for. Most agencies already have what visitors look for, like weekly pay, walk-in hours, a no-fee policy and Spanish-speaking staff, but few put it where people can find it. This guide goes through them in order of how much they matter, with the steps to set each one up.

Give each audience its own button

On a phone's first screen, only 5 of the 18 sites gave both job seekers and employers a button. Six gave neither, just a slogan. Put two plain choices at the top of your home page, so each visitor gets where they're going in one tap.

Open your home page in Pages and click the Hero.
Set the Main button to "Find a job", going to your jobs page or your job board. Use the Hero's second button for "Hire workers", going to your page for employers.
Write a headline that says what you do and where, like "Warehouse, production and office jobs in Rockford". Skip the slogan.
In Menu, set the Header button to "Apply now" so it's on every page.

Give each audience a page of its own. Click Pages, then New page, and make "Find a job" and "For employers" pages from the Basic page or Service page template. See Add a page.

Don't forget the people already working for you. Most agencies link a portal for timecards, absences and W-2s. In Menu, click Add menu link, type a Label like "Employee login", and pick Another website… under Goes to to paste the portal's link. See Change your menu and footer links.

Show your jobs, with the pay

People choose temp work by pay, shift and distance. Of the job boards we could read, 8 out of 9 showed an hourly rate. Many states now require the pay in every job ad (more under Rules below).

If you use staffing software (Avionté, TempWorks, Crelate and others), it already has a job board and an application. Link to it rather than typing jobs twice: point your "Find a job" buttons at the board.

If you don't, or you'd like to feature a few jobs, use your Job openings list:

Click Lists, then Edit job openings, then Add job.
Use a plain Job title people search for, like "Forklift operator" or "Production associate".
Fill in Pay with "an hour", like "$18–20 an hour", so Google can show it.
For a temp assignment, pick Seasonal under Type. It's the closest type, and Google reads it as temporary. Say "Temporary", "Temp-to-hire" or "Direct hire" in the Short description.
In Location, type the town where the job is, since temp jobs are usually at a client's site.
In Full description, give the shift and its hours, what the work is, what to wear, and any lifting or standing.
Under Apply button, pick Another website… in Goes to if people apply in your staffing software.

Turn off Accepting applications the day a job is filled. Google removes job listings that are out of date. See Job openings and Show up in Google's job search.

Make calling and texting one tap

Only 5 of the 18 sites had a way to call on a phone's first screen, and only one gave a number for texts. Applicants often text.

Click Business info and check your Phone. Type it the way you'd say it, like (815) 555-0142.
Click Menu. Under Header button, turn on Call bar on phones.
If your number takes texts, pick Text message under Text button, and fill in Number for texts if it's a different number.

See Add a call bar on phones.

Post your hours, walk-in hours and what to bring

People search for agencies "open now" and "open on Saturday". None of the 18 sites showed hours on a phone's first screen, only one listed walk-in hours, and only two said what to bring.

In Business info, set your Regular hours, and add walk-in hours in Note under hours, like "Walk-ins Monday–Friday 8:30–11 am."
Add Holidays and special hours ahead of time, and an Open today strip near the top of your home page.
On your "Find a job" page, add a Text section that says what to bring: the ID people need for hiring paperwork (for example, a driver's license and Social Security card, or a passport), and whether a résumé is needed.
Add an Hours & location section with a map to your contact page, and say where to park and which door to use.

See Business info and hours.

Say you never charge job seekers

Scammers pose as staffing agencies, by text and email. People reported losing over $500 million to job scams in 2024, and they search for "staffing agency text message" and "staffing agency scam". Only 6 of the 18 sites said they're free, and only 2 warned about scams.

Put a short line on your home page and your jobs page, like:

We never charge you a fee or take a cut of your pay. We'll never ask you for money, gift cards or bank details by text. Our emails come from @youragency.com. Not sure a message is from us? Call (815) 555-0142.

A Highlights section works well for "Free to apply · Weekly pay · Hiring now".
Use an email address on your own domain for your Email in Business info, so it matches what you tell people.
If scam messages are going around using your name, post a warning in the Announcement bar until they stop.

Make applying quick on a phone

Long forms and file uploads are where phone applicants give up. If your staffing software has a short "quick apply", link to it. If not, add a Form to your "Find a job" page:

Give it a Form name like "Job application", so these messages are easy to spot in your Inbox.
Turn on Ask for phone number, and Ask what they need help with with Topic choices like "Warehouse", "Production", "Office" and "Healthcare".
Under More questions, ask which shifts they can work, whether they have a ride, and any certifications (forklift, CNA). Pick an Answer type for each, and mark only what you truly need as Required.
Forms take photos, not files, so ask for recent jobs as a question instead of a résumé. Most entry-level jobs don't need one.
If you text applicants about shifts, add a Consent checkbox, like "You can text me about jobs."

See Forms and your inbox.

Say when payday is

People search for agencies that "pay weekly" and "pay daily". Half the sites said "weekly pay", but only two named the day. Say it plainly, like "Paid every Friday by direct deposit or pay card", in a Highlights section and in your FAQ. Benefits (health insurance, paid time off, referral bonuses) and how often temps get hired on belong there too.

Give employers what they need to call

Employers want to know you fill their jobs, in their area, fast, and what you take off their hands. On your "For employers" page:

A Services section with the kinds of jobs you fill: warehouse, production, office, healthcare, hospitality.
A Service areas section with the towns and counties you staff. If you serve several towns, Town pages can make a page for each, like "temp agency in Loves Park". See Make pages for the towns you serve.
A How it works section: "Send your order, we recruit and screen, your workers show up, we handle payroll."
What's included: payroll, taxes, workers' comp, screening and safety orientation. Give your usual fill time only if it's true.
A Form with a Form name like "Staff request" and More questions for the company, positions, how many, start date, shifts, pay rate and location.

You don't need to publish your markup. Say what your rate covers and how to get a quote.

Show reviews from both sides

Almost everyone reads reviews before choosing a local business. Agency sites mostly showed reviews from workers, and few had any from employers.

Add recent Google reviews to your Reviews list, and give each one Tags like "workers" or "employers".
Add a Reviews section to each audience's page, with Only reviews tagged set to that audience. See Show the right reviews on each page.
Paste your Google review link into Leave-a-review link in Business info, and turn on Show a "Leave us a review" button.

Ask workers and clients for reviews, but never your own recruiters or office staff, and never tie a bonus to a good review. See Reviews.

Show who you are

A Team section with your recruiters' photos and names. Use Group to show office staff on one page and recruiters on another. See Your team.
A Badges & logos section for American Staffing Association membership, awards and certifications like a woman-owned business. Show a badge only while it's current.
Your year founded and that you're locally owned, in a Highlights section.

Turn on Spanish

Eight of the 18 agencies offered something in Spanish, and people search for "agencias de trabajo cerca de mi". Your plan includes a Spanish version of your whole site. Click Languages, turn on Show in Spanish, and publish. Have a fluent speaker read your job posts, your application and any legal wording in Spanish wording. One site we saw had a machine translation that said the opposite of what it meant. See Show your site in Spanish.

Answer the questions both sides ask

Add an FAQ section to each audience's page. Give your questions a Topic like "For job seekers", "For employers" or "For our workers", and set Only this topic in each section. See Show one topic in a section.

Job seekers ask:

Does it cost anything? How do I know a message is really from you?
How do I apply, and can I do it on my phone? Can I walk in, and what should I bring?
How much do your jobs pay, and when is payday?
Do you drug test or run background checks?
Can a temp job become permanent? Do temps get benefits?

Employers ask:

How fast can you fill an order, and what does it cost?
Who is the employer, and who covers workers' comp?
Can we hire a temp permanently, and is there a fee?
How do you screen candidates, and what if a worker isn't a good fit?

In Lists › FAQs, Suggest questions drafts more from your own site. See Use suggested questions.

Photos that look like your agency

Stock staffing photos are mostly handshakes in suits. Real photos do more. With your phone, take:

The front of your office with the sign, from across the street
Your front desk, where applicants check in
Your recruiters at work, and your team in front of the office
Your workers on real jobs, like a forklift or a production line (ask the client and the workers first)
A safety orientation, or your table at a hiring event
The parking lot and the door walk-ins should use

Until you have your own, Free photos has good ones for "warehouse worker forklift", "warehouse worker scanning boxes" and "hotel housekeeper making bed". Skip handshakes and "We're hiring" letter tiles. See Free photos.

Rules worth knowing

These vary by state, so check with your state's labor department:

Pay in job ads: required in Colorado, California, Washington, New York, Illinois, Minnesota, Maryland, New Jersey, Vermont, Massachusetts, Virginia, Maine, Connecticut, Hawaii and DC (most only above a certain number of employees), and Delaware from 2027. New York's law names employment agencies. In Colorado, set Applications close (optional), or say in the description that you take applications on an ongoing basis. See Set a closing date.
No preferences in job ads: a job ad can't prefer or rule out people by sex, age, race, national origin, religion or disability, even when a client asks. Describe the work ("lift up to 50 lbs"), not the person.
Equal opportunity and E-Verify: an "Equal opportunity employer" line on your jobs page is a good habit. If you use E-Verify, its notices must be shown to applicants in English and Spanish, and online is one way to do it.
Licenses and registration: some states license or register agencies. New York requires a licensed employment agency's license number in its ads. Put yours in License number under Location in Business info, and it shows in your footer. See Business info and hours.
No fees to applicants: many states limit or ban fees to job seekers, and Google removes job posts that ask applicants to pay.
Only real, open jobs: don't post a "general application" as if it were an open job.

This isn't legal advice, just what we found while looking at agency sites.

Tips

Your first phone screen should hold two buttons (find a job, hire workers), your phone number and one fact like "Weekly pay" or "Free to apply". A slogan can come after.
Go through your jobs every week and close the filled ones.
Give your home page a search title like "Temp agency in Rockford, IL". See Search and sharing.

See your own site done this way, free