[{"data":1,"prerenderedAt":427},["ShallowReactive",2],{"help-\u002Fhelp\u002Fsend-a-newsletter":3,"help-related-\u002Fhelp\u002Fsend-a-newsletter":372},{"id":4,"title":5,"body":6,"category":360,"description":361,"extension":362,"meta":363,"navigation":364,"order":365,"path":366,"product":367,"seo":368,"stem":369,"updated":370,"__hash__":371},"help\u002Fhelp\u002Fsend-a-newsletter.md","Send a newsletter",{"type":7,"value":8,"toc":342},"minimark",[9,19,24,83,89,94,103,107,126,130,145,152,176,184,188,213,220,224,231,235,246,250,261,265,272,276,294,298,301,304,315,319,327],[10,11,12,13,18],"p",{},"Write a newsletter in the editor and send it to the people on your ",[14,15,17],"a",{"href":16},"\u002Fhelp\u002Fcontacts-list","email list",": what's new, this month's events, a seasonal offer. It goes out under your business's name, and replies come to you.",[20,21,23],"h2",{"id":22},"write-it","Write it",[25,26,27,40,46,52,71,77],"ol",{},[28,29,30,31,35,36,39],"li",{},"Click ",[32,33,34],"strong",{},"Newsletter"," in the left menu of the editor, then ",[32,37,38],{},"Write a newsletter",".",[28,41,42,45],{},[32,43,44],{},"Subject",": what people see in their inbox. Short and specific works best, like \"Fall planting starts this week\".",[28,47,48,51],{},[32,49,50],{},"Heading"," (optional): the big line at the top of the email.",[28,53,54,57,58,62,63,66,67,70],{},[32,55,56],{},"Text",": leave a blank line between paragraphs. Start a line with ",[59,60,61],"code",{},"## "," for a subheading and ",[59,64,65],{},"- "," for a list item, and put ",[59,68,69],{},"**"," around words to make them bold.",[28,72,73,76],{},[32,74,75],{},"Photo"," (optional): pick one from your photos, and describe it for people who can't see it.",[28,78,79,82],{},[32,80,81],{},"Button"," (optional): its words, and where it goes: a page, an event or any web address.",[10,84,30,85,88],{},[32,86,87],{},"Save draft"," to keep it and come back later. It's also saved each time you send a test or send it.",[90,91,93],"h3",{"id":92},"write-it-for-me","Write it for me",[10,95,96,97,99,100,102],{},"Not sure what to say? At the top, jot a few notes in the ",[32,98,93],{}," box (\"pumpkins are in, workshop on the 8th, closed Thanksgiving\"), or leave it empty, and click ",[32,101,93],{},". AI writes a subject, heading and text from your notes, your upcoming events and your latest news. It only uses what you gave it and what's on your site, but read it over before you send: it's your newsletter.",[20,104,106],{"id":105},"preview-it-and-send-a-test","Preview it and send a test",[10,108,109,110,113,114,117,118,121,122,125],{},"The preview on the right shows the email as people will see it; switch between ",[32,111,112],{},"Phone"," and ",[32,115,116],{},"Computer"," above it. (On a phone, tap ",[32,119,120],{},"Preview"," at the top.) Click ",[32,123,124],{},"Send me a test"," to get it in your own inbox, marked as a test. It's the best way to check the photo, the links and how it looks in your email app.",[20,127,129],{"id":128},"choose-who-gets-it","Choose who gets it",[10,131,132,133,136,137,140,141,144],{},"Under ",[32,134,135],{},"Who gets it",", choose ",[32,138,139],{},"Everyone subscribed",", or people with ",[32,142,143],{},"one tag",", like \"Workshops\". Each choice shows how many people that is. Only subscribed people get it: never people who haven't confirmed, unsubscribed, bounced or marked your emails as spam.",[10,146,147,148,151],{},"You can also pick ",[32,149,150],{},"Only people who…"," to send to a group of your customers:",[153,154,155,160,166,171],"ul",{},[28,156,157],{},[32,158,159],{},"Booked in the last 90 days",[28,161,162,165],{},[32,163,164],{},"Haven't been back in 90 days",": customers whose last booking, order or message was more than 90 days ago. This is a good way to say hello to people you haven't seen in a while.",[28,167,168],{},[32,169,170],{},"Came twice or more",[28,172,173],{},[32,174,175],{},"Spent $100 or more",[10,177,178,179,183],{},"You can use a group together with a tag. Under the choice, it says something like \"42 match. 30 will get this. 12 haven't agreed to email.\" A group only narrows your list: the 12 who never agreed to get your news (they're in ",[14,180,182],{"href":181},"\u002Fhelp\u002Fcustomers","Customers"," but not on your email list) are never emailed, and neither are people who unsubscribed. The group is worked out when the newsletter goes out, so one you schedule for next week uses what's true that day.",[20,185,187],{"id":186},"send-it-now-or-later","Send it now or later",[10,189,30,190,193,194,197,198,201,202,205,206,209,210,39],{},[32,191,192],{},"Send…",". Choose ",[32,195,196],{},"Now"," and click ",[32,199,200],{},"Send to … people now",", or choose ",[32,203,204],{},"Later",", pick a day and time (up to 60 days ahead), and click ",[32,207,208],{},"Schedule it",". A scheduled newsletter can be changed until it goes out, or stopped with ",[32,211,212],{},"Don't send it",[10,214,215,216,219],{},"Turn on ",[32,217,218],{},"Also post it on your site as news"," to put the newsletter on your site as a news post too. Once it's sent, it's added to your News list, so publish to show it.",[20,221,223],{"id":222},"after-its-sent","After it's sent",[10,225,226,227,230],{},"Click a sent newsletter to see how many people it went to, how many opened it and clicked, and how many emails bounced or people unsubscribed. Opens are a rough count: some email apps hide them, and others open every email. ",[32,228,229],{},"Copy into a new newsletter"," starts your next one from it.",[20,232,234],{"id":233},"the-first-send-to-a-new-list","The first send to a new list",[10,236,237,238,241,242,245],{},"The first newsletter to people you've never sent to before, like a list you just imported, goes to at most ",[32,239,240],{},"500"," of them at first. The rest get it ",[32,243,244],{},"4 hours later",", once we've seen that the first emails arrived and weren't marked as spam. People you've sent to before all get it right away.",[20,247,249],{"id":248},"unsubscribing","Unsubscribing",[10,251,252,253,256,257,260],{},"Every newsletter has an ",[32,254,255],{},"Unsubscribe"," link at the bottom, and email apps show their own Unsubscribe button. Either takes the person off your list straight away; you don't need to do anything. They're shown as ",[32,258,259],{},"Unsubscribed"," in Contacts.",[20,262,264],{"id":263},"your-address-in-every-email","Your address in every email",[10,266,267,268,271],{},"The law in the United States (CAN-SPAM) requires your business's postal address in every newsletter, so we add the address from ",[32,269,270],{},"Business info"," to the bottom of each one. If you haven't added an address there, you'll be asked to before sending.",[20,273,275],{"id":274},"limits","Limits",[153,277,278,285,291],{},[28,279,280,281,284],{},"Up to ",[32,282,283],{},"2,000 people"," a newsletter. For a bigger list, send to one tag at a time.",[28,286,280,287,290],{},[32,288,289],{},"4 newsletters"," a month.",[28,292,293],{},"Up to 20 tests a day.",[20,295,297],{"id":296},"if-your-sending-is-paused","If your sending is paused",[10,299,300],{},"Newsletters from every site go out from the same address, so we keep an eye on how they're received. If more than 5% of a newsletter's emails bounce, or more than 1 in 1,000 people mark it as spam, we stop sending it and pause your newsletters. We email you, and we'll look at your list with you, usually within a business day.",[10,302,303],{},"To keep your list healthy:",[153,305,306,309,312],{},[28,307,308],{},"Only add people who asked to hear from you.",[28,310,311],{},"Don't import old lists you haven't emailed in years.",[28,313,314],{},"Send regularly, so people remember who you are.",[20,316,318],{"id":317},"what-it-costs","What it costs",[10,320,321,322,326],{},"Sending newsletters comes with the Business plan or the Newsletter sending add-on ($4 a month). Without either, you can still write newsletters and send yourself a test. See ",[14,323,325],{"href":324},"\u002Fhelp\u002Fbusiness-plan","The Business plan",". The email list itself is included in every plan.",[10,328,329,330,333,334,333,338,39],{},"Related: ",[14,331,332],{"href":16},"Your email list",", ",[14,335,337],{"href":336},"\u002Fhelp\u002Fnewsletter-signup","Add a newsletter signup",[14,339,341],{"href":340},"\u002Fhelp\u002Fnews-posts","News posts",{"title":343,"searchDepth":344,"depth":344,"links":345},"",2,[346,350,351,352,353,354,355,356,357,358,359],{"id":22,"depth":344,"text":23,"children":347},[348],{"id":92,"depth":349,"text":93},3,{"id":105,"depth":344,"text":106},{"id":128,"depth":344,"text":129},{"id":186,"depth":344,"text":187},{"id":222,"depth":344,"text":223},{"id":233,"depth":344,"text":234},{"id":248,"depth":344,"text":249},{"id":263,"depth":344,"text":264},{"id":274,"depth":344,"text":275},{"id":296,"depth":344,"text":297},{"id":317,"depth":344,"text":318},"Editing your site","Write an email to your email list in the editor, preview it, send a test, and send it now or later, to everyone, one tag or a group of customers.","md",{},true,65.9,"\u002Fhelp\u002Fsend-a-newsletter","business",{"title":5,"description":361},"help\u002Fsend-a-newsletter",null,"pkidjyWJMMHG6UN13fhqWNAuUyPeBgiP7G8wohsmg_E",[373,376,379,382,383,384,387,390,393,396,399,402,405,408,411,414,417,420,423,426],{"path":374,"title":375},"\u002Fhelp\u002Fforms-and-inbox","Forms and your inbox",{"path":377,"title":378},"\u002Fhelp\u002Ffollow-up-leads","Follow up on leads",{"path":380,"title":381},"\u002Fhelp\u002Fimport-a-form","Bring in a form you already use",{"path":181,"title":182},{"path":16,"title":332},{"path":385,"title":386},"\u002Fhelp\u002Fask-for-reviews","Ask customers for reviews",{"path":388,"title":389},"\u002Fhelp\u002Frequest-a-payment","Request a payment or send an invoice",{"path":391,"title":392},"\u002Fhelp\u002Fsigned-forms-and-waivers","Signed forms and waivers",{"path":394,"title":395},"\u002Fhelp\u002Fclass-packs","Class packs",{"path":397,"title":398},"\u002Fhelp\u002Fask-us-chat","Ask us chat",{"path":400,"title":401},"\u002Fhelp\u002Fbookings","Take bookings on your site",{"path":403,"title":404},"\u002Fhelp\u002Fcheck-in","Check people in with a QR code",{"path":406,"title":407},"\u002Fhelp\u002Fgift-cards-and-coupons","Gift cards and coupons with a QR code",{"path":409,"title":410},"\u002Fhelp\u002Fto-dos","Keep your team's to-dos in one list",{"path":412,"title":413},"\u002Fhelp\u002Fbusiness-without-a-website","Take bookings without a website",{"path":415,"title":416},"\u002Fhelp\u002Freservations","Take restaurant reservations on your site",{"path":418,"title":419},"\u002Fhelp\u002Fbooking-calendar","Connect your calendar to bookings",{"path":421,"title":422},"\u002Fhelp\u002Ftake-payments","Take payments with payment links",{"path":424,"title":425},"\u002Fhelp\u002Fconnect-stripe","Turn on the online store and connect Stripe",{"path":336,"title":337},1793740287270]