[{"data":1,"prerenderedAt":345},["ShallowReactive",2],{"help-\u002Fhelp\u002Fsearch-and-sharing":3,"help-related-\u002Fhelp\u002Fsearch-and-sharing":343},{"id":4,"title":5,"body":6,"category":28,"description":334,"extension":335,"meta":336,"navigation":337,"order":338,"path":339,"seo":340,"stem":341,"__hash__":342},"help\u002Fhelp\u002Fsearch-and-sharing.md","Search and sharing",{"type":7,"value":8,"toc":321},"minimark",[9,13,18,53,57,90,93,97,103,142,145,149,170,177,181,184,197,200,204,213,244,248,254,274,280,284,295,299],[10,11,12],"p",{},"On Google, each page shows as a blue title and a line of gray text. When someone shares a page in a text or on Facebook, a photo and title show up. You choose all of these.",[14,15,17],"h2",{"id":16},"check-every-page-at-a-glance","Check every page at a glance",[19,20,21,30,50],"ol",{},[22,23,24,25,29],"li",{},"Click ",[26,27,28],"strong",{},"Search & sharing"," in the left menu.",[22,31,32,33,36,37,40,41],{},"Look at ",[26,34,35],{},"Page health",". Each page has a colored dot and a score, like ",[26,38,39],{},"5\u002F8",".\n",[42,43,44,47],"ul",{},[22,45,46],{},"Green means the page is in good shape.",[22,48,49],{},"Yellow or red means there's something worth improving.",[22,51,52],{},"Click a page to open its search settings.",[14,54,56],{"id":55},"set-a-pages-search-title-and-description","Set a page's search title and description",[19,58,59,65,72,78,84],{},[22,60,61,62,64],{},"Open a page, then click its ",[26,63,28],{}," tab.",[22,66,67,68,71],{},"Under ",[26,69,70],{},"How this page looks in Google",", you'll see a preview of your search listing. It updates as you type.",[22,73,74,77],{},[26,75,76],{},"Search title",": the blue link in Google. Aim for 30 to 60 characters. Your business name is added to the end automatically, so you don't need to type it.",[22,79,80,83],{},[26,81,82],{},"Description",": the gray text under the link. Aim for 70 to 160 characters. Say what the page offers and why someone should click.",[22,85,86,89],{},[26,87,88],{},"Focus keyword",": the phrase you most want this page found for, like \"dog groomer in Raleigh\". Pick one phrase per page.",[10,91,92],{},"If you leave the search title empty, the page name is used instead.",[14,94,96],{"id":95},"work-through-the-checklist","Work through the checklist",[10,98,67,99,102],{},[26,100,101],{},"Search checklist",", each item shows a check mark when it's done. Items that need work include a short tip, for example:",[42,104,105,110,115,131,137],{},[22,106,107],{},[26,108,109],{},"Search title is a good length",[22,111,112],{},[26,113,114],{},"Keyword appears in the description",[22,116,117,120,121,124,125,130],{},[26,118,119],{},"Keyword appears in the web address",": change the address on the ",[26,122,123],{},"Page settings"," tab. See ",[126,127,129],"a",{"href":128},"\u002Fhelp\u002Fadd-a-page","Add a page",".",[22,132,133,136],{},[26,134,135],{},"Page has enough text",": search engines like at least 150 words.",[22,138,139],{},[26,140,141],{},"Share image is set",[10,143,144],{},"These are suggestions, not rules. Write for your customers first.",[14,146,148],{"id":147},"choose-what-shows-when-a-page-is-shared","Choose what shows when a page is shared",[19,150,151,160],{},[22,152,153,154,156,157,130],{},"On the page's ",[26,155,28],{}," tab, scroll to ",[26,158,159],{},"Sharing",[22,161,67,162,165,166,169],{},[26,163,164],{},"Share image",", click ",[26,167,168],{},"Choose photo"," and pick a bright, simple photo. The preview card shows the result.",[10,171,172,173,176],{},"If you don't pick one, your site's ",[26,174,175],{},"Default share image"," is used.",[14,178,180],{"id":179},"hide-a-page-from-search-engines","Hide a page from search engines",[10,182,183],{},"Some pages shouldn't show up on Google, like a thank-you page or a private offer.",[19,185,186],{},[22,187,153,188,190,191,193,194,130],{},[26,189,28],{}," tab, under ",[26,192,159],{},", turn on ",[26,195,196],{},"Hide this page from search engines",[10,198,199],{},"People with the link can still open the page. It just won't be listed in search results.",[14,201,203],{"id":202},"site-wide-settings","Site-wide settings",[10,205,206,207,209,210,212],{},"Back on the main ",[26,208,28],{}," screen, under ",[26,211,203],{},":",[42,214,215,221,239],{},[22,216,217,220],{},[26,218,219],{},"Added to every page title",": usually \" | Your Business Name\". Google shows it after each page's title. Keep the space and the bar at the start.",[22,222,223,226,227,230,231,234,235,238],{},[26,224,225],{},"Type of business",": pick the closest match, like ",[26,228,229],{},"Restaurant",", ",[26,232,233],{},"Salon"," or ",[26,236,237],{},"Home services & trades",". This tells Google what kind of business you are, so you show up in the right local searches.",[22,240,241,243],{},[26,242,175],{},": used for any page without its own share image. Your best photo or your logo on a plain background works well.",[14,245,247],{"id":246},"handled-for-you","Handled for you",[10,249,250,251,253],{},"Some search work happens automatically every time you publish. The ",[26,252,247],{}," list shows it:",[42,255,256,259,262,268,271],{},[22,257,258],{},"A sitemap so Google finds every page",[22,260,261],{},"FAQ sections marked up so Google can show them as rich results",[22,263,264,265],{},"Your hours, address and phone in Google's preferred format, taken from ",[26,266,267],{},"Business info",[22,269,270],{},"Fast, mobile-friendly pages",[22,272,273],{},"Sharing tags for Facebook, iMessage and more",[10,275,24,276,279],{},[26,277,278],{},"See what search engines read about your business"," to see the details.",[14,281,283],{"id":282},"visitor-stats","Visitor stats",[10,285,286,287,290,291,294],{},"Visitor stats are set up for you at launch, under ",[26,288,289],{},"Integrations"," in ",[26,292,293],{},"Site services",". They count visits without cookies, so you don't need a cookie banner.",[14,296,298],{"id":297},"tips","Tips",[42,300,301,308,311],{},[22,302,303,304,130],{},"Moving from an old website? Add redirects so old links still work. See ",[126,305,307],{"href":306},"\u002Fhelp\u002Fredirects","Redirects",[22,309,310],{},"Google can take days or weeks to notice changes. Publish, then give it time.",[22,312,313,314,316,317,130],{},"Keep your business details in ",[26,315,267],{}," accurate. See ",[126,318,320],{"href":319},"\u002Fhelp\u002Fbusiness-info-and-hours","Business info and hours",{"title":322,"searchDepth":323,"depth":323,"links":324},"",2,[325,326,327,328,329,330,331,332,333],{"id":16,"depth":323,"text":17},{"id":55,"depth":323,"text":56},{"id":95,"depth":323,"text":96},{"id":147,"depth":323,"text":148},{"id":179,"depth":323,"text":180},{"id":202,"depth":323,"text":203},{"id":246,"depth":323,"text":247},{"id":282,"depth":323,"text":283},{"id":297,"depth":323,"text":298},"Control how each page looks on Google and when it's shared in a text or social post, and set your site-wide search settings.","md",{},true,70,"\u002Fhelp\u002Fsearch-and-sharing",{"title":5,"description":334},"help\u002Fsearch-and-sharing","0Vf0tDFC6K9WPN48AFBUF9hECVJWjutYoHpCy-Ihn3U",[344],{"path":306,"title":307},1792990988933]