[{"data":1,"prerenderedAt":902},["ShallowReactive",2],{"help-\u002Fhelp\u002Fmartial-arts-website":3,"help-related-\u002Fhelp\u002Fmartial-arts-website":787},{"id":4,"title":5,"body":6,"category":775,"description":776,"extension":777,"meta":778,"navigation":779,"order":780,"path":781,"product":782,"seo":783,"stem":784,"updated":785,"__hash__":786},"help\u002Fhelp\u002Fmartial-arts-website.md","Martial arts school website: what parents look for and how to show it",{"type":7,"value":8,"toc":756},"minimark",[9,13,16,19,24,27,79,83,86,153,178,182,185,253,256,260,263,313,316,320,323,353,357,365,372,383,387,390,434,437,441,444,447,485,488,492,495,532,543,553,557,560,563,567,570,618,622,639,643,655,679,683,686,713,723,727,737],[10,11,12],"p",{},"A parent looking at a martial arts school's website wants a few things fast. What ages do you teach, and when is my child's class? What does it cost, and is there a contract? Can we try a class? Who is teaching, and is my child safe there? Adults ask the same, minus the safety question.",[10,14,15],{},"In October 2026 we read 34 independent school websites in 10 states: karate, taekwondo, judo, jiu-jitsu, kickboxing and kung fu schools. Almost all offered a way to try a class. Few posted a price, said how to cancel, or told parents how children are kept safe.",[10,17,18],{},"Your member software (Zen Planner, Gymdesk, Kicksite, Spark Membership, MyStudio or another) runs enrollment and billing. Your site states the schedule, the price and the terms, introduces your instructors, and sends people to the right next step.",[20,21,23],"h2",{"id":22},"say-where-you-are-and-make-your-phone-a-tap","Say where you are, and make your phone a tap",[10,25,26],{},"Only 12 of the 34 sites had a tap-to-call number on the first phone screen. Several typed it as plain text.",[28,29,30,43,58],"ol",{},[31,32,33,34,38,39,42],"li",{},"Click ",[35,36,37],"strong",{},"Business info"," in the left menu, fill in your address and phone number, and under ",[35,40,41],{},"Regular hours"," set when someone is at the door.",[31,44,45,46,49,50,53,54,57],{},"Add an ",[35,47,48],{},"Open today"," section near the top of your home page and an ",[35,51,52],{},"Hours & location"," section to your contact page, then click ",[35,55,56],{},"Publish",".",[31,59,60,61,64,65,68,69,74,75,57],{},"For a closed day, click ",[35,62,63],{},"We’re closed today"," in the ",[35,66,67],{},"Today"," panel. See ",[70,71,73],"a",{"href":72},"\u002Fhelp\u002Fbusiness-info-and-hours#close-for-today","Close for today"," and ",[70,76,78],{"href":77},"\u002Fhelp\u002Fbusiness-info-and-hours#announcement-bar","Announcement bar",[20,80,82],{"id":81},"show-your-classes-by-age-and-level-in-words","Show your classes by age and level, in words",[10,84,85],{},"Three schools hid their schedule behind a form, and others used a calendar widget or a PDF. A parent, and a search engine, can only read what is in text. The best schedules were split by age and belt: \"Little Dragons (ages 4 to 6)\", \"Juniors, white to green\", \"Teens and adults\".",[28,87,88,115,137,146],{},[31,89,33,90,93,94,93,97,100,101,104,105,108,109,74,112,57],{},[35,91,92],{},"Lists",", then ",[35,95,96],{},"Edit events",[35,98,99],{},"Add event",". Type the ",[35,102,103],{},"Event name"," (like \"Little Dragons, ages 4 to 6\"), the ",[35,106,107],{},"Date"," of the first class, ",[35,110,111],{},"Starts at",[35,113,114],{},"Ends at",[31,116,117,118,121,122,125,126,129,130,133,134,57],{},"Under ",[35,119,120],{},"Repeats",", pick ",[35,123,124],{},"Every week",", and add ",[35,127,128],{},"Skipped dates"," for holidays. Type a ",[35,131,132],{},"Category"," like \"Kids\" or \"Adults\", and the instructor's name in ",[35,135,136],{},"Led by (optional)",[31,138,45,139,142,143,57],{},[35,140,141],{},"Events"," section to a \"Class schedule\" page. It shows each class once, with its pattern (\"Every Tuesday · 4:30pm – 5:15pm\"). See ",[70,144,141],{"href":145},"\u002Fhelp\u002Fevents",[31,147,148,149,152],{},"Say the ",[35,150,151],{},"youngest age"," you take, which class a beginner joins, and whether a parent may watch.",[10,154,155,156,159,160,163,164,168,169,172,173,177],{},"To take trial and class sign-ups on your site, the ",[35,157,158],{},"Bookings & RSVPs"," add-on adds spots and a waitlist: turn on ",[35,161,162],{},"Take sign-ups on this site"," on the event. See ",[70,165,167],{"href":166},"\u002Fhelp\u002Fbookings#take-sign-ups-for-an-event","Take sign-ups for an event",". If your member software already books classes, add its link in an ",[35,170,171],{},"Embed code"," section instead (see ",[70,174,176],{"href":175},"\u002Fhelp\u002Fadd-embed-code","Add embed code","), and don't book the same class in two places.",[20,179,181],{"id":180},"put-your-prices-on-the-site-with-every-fee","Put your prices on the site, with every fee",[10,183,184],{},"Only 5 of the 34 sites posted what lessons cost per month. Others emailed the price after a form, or put it behind a button. Searches like \"how much does karate cost per month\" are common, so answering plainly stands out.",[28,186,187,204,227,238],{},[31,188,33,189,93,192,195,196,199,200,57],{},[35,190,191],{},"Pages",[35,193,194],{},"New page",", and make a page called \"Tuition\" from the ",[35,197,198],{},"Pricing or menu"," template. See ",[70,201,203],{"href":202},"\u002Fhelp\u002Fadd-a-page","Add a page",[31,205,206,207,210,211,214,215,218,219,222,223,226],{},"Add a ",[35,208,209],{},"Packages"," section. For each program, fill in ",[35,212,213],{},"Name",", ",[35,216,217],{},"Price",", a ",[35,220,221],{},"Price note"," like \"per month\", and under ",[35,224,225],{},"What’s included",", what a student gets.",[31,228,229,230,233,234,237],{},"Put every extra in the ",[35,231,232],{},"Description"," or ",[35,235,236],{},"Fine print",": registration, uniform, belt testing, family discount. Some schools said the uniform was included; most never said.",[31,239,240,241,244,245,248,249,252],{},"Point each plan's ",[35,242,243],{},"Button"," at your sign-up: under ",[35,246,247],{},"Goes to",", choose ",[35,250,251],{},"Another website…"," and paste the link your member software gives you.",[10,254,255],{},"Don't sell tuition through payment links or the online store: your software ties payments to attendance.",[20,257,259],{"id":258},"offer-a-first-class-and-say-what-happens-after","Offer a first class, and say what happens after",[10,261,262],{},"26 of the 34 sites offered a free or low-priced start, and most never said what comes after. If a card is taken, say the price, the start date and how to cancel before it starts.",[28,264,265,272,298],{},[31,266,267,268,271],{},"Make a page called \"Try a class\" from the ",[35,269,270],{},"Basic page"," template: what the offer is, how long it lasts, what to wear (no uniform needed), and what a first class is like.",[31,273,206,274,277,278,281,282,285,286,289,290,74,294,57],{},[35,275,276],{},"Booking"," section. Set ",[35,279,280],{},"Booking service"," to ",[35,283,284],{},"This site"," (Bookings add-on) or ",[35,287,288],{},"Other",", and paste your trial link. See ",[70,291,293],{"href":292},"\u002Fhelp\u002Fbookings","Take bookings on your site",[70,295,297],{"href":296},"\u002Fhelp\u002Fconnect-booking","Connect a booking calendar",[31,299,300,301,304,305,308,309,312],{},"Point your ",[35,302,303],{},"Header button"," (under ",[35,306,307],{},"Menu",") at it, with ",[35,310,311],{},"Button text"," like \"Try a free class\".",[10,314,315],{},"Test every button. And don't write \"limited spots\" on an offer that is open all month.",[20,317,319],{"id":318},"say-whether-it-renews-and-how-to-cancel-or-pause","Say whether it renews, and how to cancel or pause",[10,321,322],{},"Seven of the 34 sites said \"no contract\" or \"no commitment\". None of the pages we read said how to cancel, yet people search for a school's cancellation policy by name.",[10,324,325,326,328,329,332,333,336,337,340,341,93,343,214,346,348,349,57],{},"Put these in your ",[35,327,236],{}," and FAQ: whether it is ",[35,330,331],{},"month to month"," or has a term; whether it ",[35,334,335],{},"renews by itself"," and on what day the card is charged; ",[35,338,339],{},"how to cancel or pause"," (online, by phone, in person), the notice you need and when billing stops; and any fee. Add a \"Member login or cancel\" link: ",[35,342,307],{},[35,344,345],{},"Add footer link",[35,347,251],{},". See ",[70,350,352],{"href":351},"\u002Fhelp\u002Fmenu#add-footer-links","Change your menu and footer links",[20,354,356],{"id":355},"know-the-rules-before-you-post-your-terms","Know the rules before you post your terms",[10,358,359,360,364],{},"This isn't legal advice, and rules vary by state, so check yours. The federal rules on automatic renewals and the FTC's reviews rule apply here as they do to a gym; see the ",[70,361,363],{"href":362},"\u002Fhelp\u002Fgym-website#know-the-rules-before-you-post-your-terms","gym guide"," for the details.",[10,366,367,368,371],{},"What is specific to martial arts: ",[35,369,370],{},"several states' health club laws name martial arts schools."," New York's, Massachusetts's and Washington's say so in their text, and New Hampshire has a whole chapter for martial arts schools, covering registration, a surety bond, contract length and automatic renewal. Those laws can limit how long a contract may run, give a student a few days to change their mind, and require a bond. We didn't check every state. Ask your state attorney general's consumer office or a lawyer whether yours applies before you post terms.",[10,373,374,375,378,379,382],{},"Two more points. A ",[35,376,377],{},"trial that bills a card afterward"," needs its price and cancel steps shown first. And a ",[35,380,381],{},"money-back guarantee"," has to show its conditions next to it, like \"attend twice a week for 30 days\".",[20,384,386],{"id":385},"introduce-your-instructors-with-their-rank-and-who-awarded-it","Introduce your instructors, with their rank and who awarded it",[10,388,389],{},"12 of the 34 sites stated a rank or title like \"master\", \"grandmaster\" or \"6th-degree black belt\". Half of them named no organization. No state licenses black belts, so a rank means as much as the group that gave it.",[28,391,392,412,419],{},[31,393,33,394,93,396,93,399,402,403,214,405,408,409,57],{},[35,395,92],{},[35,397,398],{},"Edit team",[35,400,401],{},"Add person",". Fill in ",[35,404,213],{},[35,406,407],{},"Role"," (like \"Head instructor\") and a clear ",[35,410,411],{},"Photo",[31,413,414,415,418],{},"Type the rank in ",[35,416,417],{},"Credentials",", with the organization and the year: \"4th-degree black belt, Kukkiwon, 2016\". Say who taught you and how long you've taught.",[31,420,421,422,425,426,429,430,57],{},"Write a ",[35,423,424],{},"Short bio",", then add a ",[35,427,428],{},"Team"," section to your home page or an \"Instructors\" page. See ",[70,431,433],{"href":432},"\u002Fhelp\u002Fteam#what-you-can-fill-in","Your team",[10,435,436],{},"Claim only the rank you hold. Don't write \"licensed\" or \"certified\" without naming who licensed or certified you.",[20,438,440],{"id":439},"tell-parents-how-you-keep-children-safe","Tell parents how you keep children safe",[10,442,443],{},"Only one of the 34 sites said its instructors pass a background check. None said who is in the room, whether parents can watch, or how pickup works, though this is the question parents are asking.",[10,445,446],{},"In an FAQ and on your Try a class page, say what is true:",[448,449,450,457,468,475,482],"ul",{},[31,451,452,453,456],{},"Whether instructors are ",[35,454,455],{},"background-checked",", and by whom. Say it only if it is so.",[31,458,459,460,463,464,467],{},"Whether an ",[35,461,462],{},"adult is always in the room",", and whether parents can ",[35,465,466],{},"watch"," or stay.",[31,469,470,471,474],{},"How ",[35,472,473],{},"pickup"," works, and who a child can leave with.",[31,476,477,478,481],{},"What you do about ",[35,479,480],{},"bullying"," and rough play in your own class.",[31,483,484],{},"If you belong to a national governing body such as USA Judo or USA Taekwondo, its safe-sport rules apply to your instructors.",[10,486,487],{},"Say what you teach about bullying (staying calm, walking away, telling an adult), not that lessons will stop it.",[20,489,491],{"id":490},"waivers-and-permission-for-photos","Waivers, and permission for photos",[10,493,494],{},"Only one of the 34 sites mentioned a waiver. Say so on your Try a class page: \"Every student signs a waiver, and a parent signs for a child.\"",[28,496,497,515,518],{},[31,498,33,499,93,501,503,504,233,507,510,511,514],{},[35,500,191],{},[35,502,194],{},", and pick ",[35,505,506],{},"Activity waiver",[35,508,509],{},"Waiver for a child",". Change ",[35,512,513],{},"What they agree to"," to fit your school.",[31,516,517],{},"Have a lawyer in your state check the wording. A parent's signature may not bind the child in every state.",[31,519,117,520,522,523,233,526,528,529,57],{},[35,521,92],{}," › ",[35,524,525],{},"Appointments",[35,527,141],{},", open the class and choose the page under ",[35,530,531],{},"Form they sign (optional)",[10,533,534,535,538,539,57],{},"For photos, make a ",[35,536,537],{},"Photo release"," page the same way, and rewrite it for a parent signing for a child. Don't post a child's photo or name, here or in a newsletter, without that permission. See ",[70,540,542],{"href":541},"\u002Fhelp\u002Fsigned-forms-and-waivers#start-from-a-template","Signed forms and waivers",[10,544,545,548,549,57],{},[35,546,547],{},"Don't collect health information on your site",": a child's ADHD, medications or allergies belong on paper or in your member software. See ",[70,550,552],{"href":551},"\u002Fhelp\u002Fsigned-forms-and-waivers#dont-collect-health-information","Don't collect health information",[20,554,556],{"id":555},"be-careful-what-you-promise","Be careful what you promise",[10,558,559],{},"The FTC treats a testimonial with unusually big results as likely deceptive, and a guarantee must show its conditions. For a child's program, steer clear of \"stops bullying\", \"treats ADHD\", \"guaranteed confidence\" and \"100% safe\". Say what you teach and quote what parents said.",[10,561,562],{},"Don't offer a free class or uniform only for good reviews. If you have a toolbar on your site that says it makes the page accessible, don't call the site \"compliant\": the FTC acted in 2025 against a company that claimed that.",[20,564,566],{"id":565},"belt-tests-tournaments-and-events","Belt tests, tournaments and events",[10,568,569],{},"Only two of the 34 sites published what testing involves. Say how often students test, what they need first, and the fee: \"three months and 24 classes between tests\" was the clearest rule we saw.",[28,571,572,593,609],{},[31,573,574,575,522,577,579,580,214,582,214,584,214,587,589,590,592],{},"Add each test or tournament as an event in ",[35,576,92],{},[35,578,141],{},", with the ",[35,581,107],{},[35,583,111],{},[35,585,586],{},"Where",[35,588,217],{}," and a ",[35,591,132],{}," like \"Belt tests\".",[31,594,595,596,598,599,602,603,606,607,57],{},"For sign-ups or a paid entry, turn on ",[35,597,162],{},", set ",[35,600,601],{},"Spots",", and turn on ",[35,604,605],{},"Take payment when they sign up",". Click ",[35,608,56],{},[31,610,45,611,613,614,617],{},[35,612,141],{}," section to a \"Belt tests and events\" page, with ",[35,615,616],{},"Only these categories"," set to your category.",[20,619,621],{"id":620},"birthday-parties-camps-and-after-school","Birthday parties, camps and after-school",[10,623,624,625,627,628,630,631,634,635,57],{},"Seven of the 34 sites offered birthday parties, and two showed a price ($299 and $349). Make a \"Parties\" page from the ",[35,626,270],{}," template with what is included, how long, the price, the notice you need, and a ",[35,629,276],{}," section or a ",[35,632,633],{},"Form"," for a request. Do the same for camps, with dates and ages. A deposit goes in the Bookings add-on under ",[70,636,638],{"href":637},"\u002Fhelp\u002Fbookings#take-a-deposit","Take a deposit",[20,640,642],{"id":641},"sell-uniforms-and-gear","Sell uniforms and gear",[10,644,645,646,649,650,654],{},"Four of the 34 sites had a shop. Uniforms, belts, patches and protective gear suit the ",[35,647,648],{},"Online store","; see ",[70,651,653],{"href":652},"\u002Fhelp\u002Fonline-store","Sell products with the online store",". Stripe, which takes the payments, restricts real swords and other weapons, so leave weapons out of your store.",[10,656,657,660,661,348,664,667,668,671,672,74,675,57],{},[35,658,659],{},"Class packs"," (like \"10 classes for $140\") come with Bookings; say when a pack expires, or choose ",[35,662,663],{},"No end",[70,665,659],{"href":666},"\u002Fhelp\u002Fclass-packs",". ",[35,669,670],{},"Gift cards and coupons"," are their own add-on; see ",[70,673,670],{"href":674},"\u002Fhelp\u002Fgift-cards-and-coupons",[70,676,678],{"href":677},"\u002Fhelp\u002Fcheck-in","Check people in with a QR code",[20,680,682],{"id":681},"show-your-reviews","Show your reviews",[10,684,685],{},"23 of the 34 sites showed reviews; only 5 showed a rating with its count.",[28,687,688,695,704],{},[31,689,690,691,694],{},"Add your best recent Google reviews to your ",[35,692,693],{},"Reviews"," list, with the date and source.",[31,696,206,697,699,700,703],{},[35,698,693],{}," section to your home page and your rating and count to your ",[35,701,702],{},"Highlights",", like \"4.9★ · 120 Google reviews\".",[31,705,706,707,710,711,57],{},"Paste your Google review link into ",[35,708,709],{},"Leave-a-review link"," in ",[35,712,37],{},[10,714,715,716,74,719,57],{},"See ",[70,717,693],{"href":718},"\u002Fhelp\u002Freviews",[70,720,722],{"href":721},"\u002Fhelp\u002Fask-for-reviews","Ask customers for reviews",[20,724,726],{"id":725},"photos-and-tips","Photos and tips",[10,728,729,730,733,734,57],{},"Take your entrance and sign, the training floor from the doorway (empty, so a nervous beginner sees it), each instructor in uniform, a class from behind or at hands and feet, the waiting area where parents watch, and your rank certificates. ",[35,731,732],{},"Free photos"," has good ones for general pages, but a stock child isn't your student, so don't caption it as one. See ",[70,735,732],{"href":736},"\u002Fhelp\u002Fedit-text-and-photos#free-photos",[10,738,45,739,742,743,746,747,751,752,57],{},[35,740,741],{},"FAQ"," section with the questions above, and use ",[35,744,745],{},"Suggest questions"," to draft more. See ",[70,748,750],{"href":749},"\u002Fhelp\u002Ffaq-list#use-suggested-questions","Use suggested questions",". Give your home page a search title with your town and style, like \"Taekwondo school in Duluth, MN\". See ",[70,753,755],{"href":754},"\u002Fhelp\u002Fsearch-and-sharing#set-a-pages-search-title-and-description","Set a page's search title and description",{"title":757,"searchDepth":758,"depth":758,"links":759},"",2,[760,761,762,763,764,765,766,767,768,769,770,771,772,773,774],{"id":22,"depth":758,"text":23},{"id":81,"depth":758,"text":82},{"id":180,"depth":758,"text":181},{"id":258,"depth":758,"text":259},{"id":318,"depth":758,"text":319},{"id":355,"depth":758,"text":356},{"id":385,"depth":758,"text":386},{"id":439,"depth":758,"text":440},{"id":490,"depth":758,"text":491},{"id":555,"depth":758,"text":556},{"id":565,"depth":758,"text":566},{"id":620,"depth":758,"text":621},{"id":641,"depth":758,"text":642},{"id":681,"depth":758,"text":682},{"id":725,"depth":758,"text":726},"Guides by business","We looked at 34 independent martial arts school websites: what parents and new students check first, what most sites leave out, and how to set up each part.","md",{},true,380,"\u002Fhelp\u002Fmartial-arts-website","sites",{"title":5,"description":776},"help\u002Fmartial-arts-website","2026-10-30","rL45IkDADU9pA3Cc0UEO61rlqcq3qlVmBQRt1Zf8KFQ",[788,791,794,797,800,803,806,809,812,815,818,821,824,827,830,833,836,839,842,845,848,851,854,857,860,863,866,869,872,875,878,881,884,887,890,893,896,899],{"path":789,"title":790},"\u002Fhelp\u002Fauto-repair-shop-website","Auto repair shop website: what earns the call",{"path":792,"title":793},"\u002Fhelp\u002Fcar-wash-website","Car wash website: what brings drivers in and keeps members happy",{"path":795,"title":796},"\u002Fhelp\u002Fsmoke-shop-website","Smoke and vape shop website: useful and on the right side of the rules",{"path":798,"title":799},"\u002Fhelp\u002Fdeli-website","Deli website: what gets the order",{"path":801,"title":802},"\u002Fhelp\u002Fstaffing-agency-website","Staffing agency website: what brings in applicants and orders",{"path":804,"title":805},"\u002Fhelp\u002Flive-theater-website","Live theater website: what sells the tickets",{"path":807,"title":808},"\u002Fhelp\u002Fcinema-website","Independent cinema website: what fills the seats",{"path":810,"title":811},"\u002Fhelp\u002Fhair-salon-website","Hair salon and barbershop website: what gets people into your chair",{"path":813,"title":814},"\u002Fhelp\u002Fplumber-website","Plumber website: what earns the call",{"path":816,"title":817},"\u002Fhelp\u002Fdentist-website","Dentist website: what patients check before they call",{"path":819,"title":820},"\u002Fhelp\u002Frestaurant-website","Restaurant website: what gets the table filled",{"path":822,"title":823},"\u002Fhelp\u002Fgym-website","Gym website: what brings people through the door and keeps members",{"path":825,"title":826},"\u002Fhelp\u002Freal-estate-website","Real estate agent website: what brings sellers and buyers to call you",{"path":828,"title":829},"\u002Fhelp\u002Fveterinarian-website","Veterinarian website: what pet owners check before they call",{"path":831,"title":832},"\u002Fhelp\u002Flaw-office-website","Law office website: what clients check before they call",{"path":834,"title":835},"\u002Fhelp\u002Flandscaping-website","Landscaping and lawn care website: what earns the estimate",{"path":837,"title":838},"\u002Fhelp\u002Fdaycare-website","Child care website: what parents check before they call",{"path":840,"title":841},"\u002Fhelp\u002Fcafe-bakery-website","Cafe and bakery website: what gets the order",{"path":843,"title":844},"\u002Fhelp\u002Fmassage-spa-website","Massage and spa website: what gets people onto your table",{"path":846,"title":847},"\u002Fhelp\u002Felectrician-website","Electrician website: what earns the call and the big jobs",{"path":849,"title":850},"\u002Fhelp\u002Fhvac-website","Heating and cooling website: what earns the call and the sale",{"path":852,"title":853},"\u002Fhelp\u002Froofer-website","Roofer website: look local, honest and easy to call",{"path":855,"title":856},"\u002Fhelp\u002Fpainter-website","Painter website: what earns the estimate",{"path":858,"title":859},"\u002Fhelp\u002Fcarpenter-website","Carpenter and remodeler website: what earns the estimate",{"path":861,"title":862},"\u002Fhelp\u002Fflorist-website","Florist website: what gets the order and the trust",{"path":864,"title":865},"\u002Fhelp\u002Fphotographer-website","Photographer website: what clients check before they write to you",{"path":867,"title":868},"\u002Fhelp\u002Fyoga-pilates-website","Yoga and Pilates studio website: what fills your classes",{"path":870,"title":871},"\u002Fhelp\u002Fdance-studio-website","Dance studio website: the classes, costs and policies parents look for",{"path":873,"title":874},"\u002Fhelp\u002Fnail-beauty-website","Nail salon and beauty studio website: what gets people in the 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