[{"data":1,"prerenderedAt":932},["ShallowReactive",2],{"help-\u002Fhelp\u002Fbookstore-website":3,"help-related-\u002Fhelp\u002Fbookstore-website":817},{"id":4,"title":5,"body":6,"category":805,"description":806,"extension":807,"meta":808,"navigation":809,"order":810,"path":811,"product":812,"seo":813,"stem":814,"updated":815,"__hash__":816},"help\u002Fhelp\u002Fbookstore-website.md","Bookstore website: what brings readers through the door",{"type":7,"value":8,"toc":785},"minimark",[9,13,16,19,24,27,95,105,109,112,127,134,138,141,182,189,193,200,242,249,253,256,347,361,373,377,380,419,423,426,457,460,464,467,501,504,508,511,569,572,576,588,591,595,598,625,635,639,659,663,666,670,673,693,703,707,712,738,755,759],[10,11,12],"p",{},"People who open a bookstore's website want a few things fast. Are you open now? What's happening this week? Can you get me this book? Do you buy used ones? And where do I park?",[10,14,15],{},"In October 2026 we opened 38 independent bookstore websites in 26 states and D.C., on a phone and a computer. Most already had an online store: 26 ran the American Booksellers Association's IndieCommerce and 5 ran Bookmanager, with a searchable catalog and cart. What almost none did well was the part around the books: a phone number you can tap, your rules for used books, special orders, getting in with a stroller or a wheelchair, reviews.",[10,17,18],{},"So your site here doesn't try to be your catalog. It's your front door, and it sends people to your catalog when they want to buy. This guide goes through what matters, most important first.",[20,21,23],"h2",{"id":22},"make-hours-and-your-phone-one-tap","Make hours and your phone one tap",[10,25,26],{},"Only 2 of the 38 sites had a number you could tap on the first phone screen. On the 26 IndieCommerce sites, the phone and hours sat in the footer as plain text.",[28,29,30,51,70,77],"ol",{},[31,32,33,34,38,39,42,43,46,47,50],"li",{},"Click ",[35,36,37],"strong",{},"Business info"," in the left menu and fill in ",[35,40,41],{},"Phone"," and your ",[35,44,45],{},"Regular hours",". Add late nights or Sunday hours in ",[35,48,49],{},"Note under hours",".",[31,52,33,53,56,57,60,61,64,65,50],{},[35,54,55],{},"Menu",", and under ",[35,58,59],{},"Header button"," turn on ",[35,62,63],{},"Call bar on phones",". See ",[66,67,69],"a",{"href":68},"\u002Fhelp\u002Fmenu#add-a-call-bar-on-phones","Add a call bar on phones",[31,71,72,73,76],{},"Add an ",[35,74,75],{},"Open today"," section near the top of your home page. It says whether you're open right now.",[31,78,79,80,83,84,87,88,64,91,50],{},"For holiday hours, inventory days and sale weekends, use ",[35,81,82],{},"Holidays and special hours",", then ",[35,85,86],{},"Add a date",". For a surprise closure, click ",[35,89,90],{},"We’re closed today",[66,92,94],{"href":93},"\u002Fhelp\u002Fbusiness-info-and-hours#add-holiday-hours-and-closures","Business info and hours",[10,96,97,98,101,102,50],{},"One shop typed its weekend hours into a paragraph at the top of the page, and another listed \"closed for Christmas\" as an event. The ",[35,99,100],{},"Announcement bar"," does this properly, with dates that put it up and take it down by itself. See ",[66,103,100],{"href":104},"\u002Fhelp\u002Fbusiness-info-and-hours#announcement-bar",[20,106,108],{"id":107},"say-where-to-park-and-how-to-get-in","Say where to park and how to get in",[10,110,111],{},"Only 2 of the 38 told readers about stairs, elevators or ramps. Many bookstores are in old buildings, and people search for \"bookstore dog friendly\".",[113,114,115,121,124],"ul",{},[31,116,72,117,120],{},[35,118,119],{},"Hours & location"," section with your address and a map.",[31,122,123],{},"In your FAQ, say where to park and what it costs, whether there are steps, an elevator or a ramp, and whether strollers, wheelchairs, service animals and pet dogs are welcome.",[31,125,126],{},"If an event is upstairs, say so on the event, and say you'll move it with notice.",[10,128,129,130,50],{},"Honest words help more than a badge. Give your photos short descriptions too, so screen readers can use them. See ",[66,131,133],{"href":132},"\u002Fhelp\u002Fedit-text-and-photos#describe-your-photos","Describe your photos",[20,135,137],{"id":136},"send-people-to-your-catalog","Send people to your catalog",[10,139,140],{},"A site this size can't search millions of titles by ISBN or show real stock. Your catalog (IndieCommerce, Bookmanager, Shopify or Bookshop.org) already does. Make the way there obvious.",[28,142,143,166,176],{},[31,144,33,145,56,147,149,150,153,154,157,158,161,162,50],{},[35,146,55],{},[35,148,59],{}," type \"Shop online\" as the ",[35,151,152],{},"Button text",". Under ",[35,155,156],{},"Goes to",", choose ",[35,159,160],{},"Another website…"," and paste your catalog's address. See ",[66,163,165],{"href":164},"\u002Fhelp\u002Fmenu#set-up-the-header-button","Set up the header button",[31,167,168,169,172,173,50],{},"Put the same button in your home page's opening ",[35,170,171],{},"Hero"," as the ",[35,174,175],{},"Main button",[31,177,178,179,50],{},"Add \"Shop online\" to your footer under ",[35,180,181],{},"Footer links",[10,183,184,185,188],{},"In the ",[35,186,187],{},"Products"," list, keep a short list of things only you sell: signed copies, gift bundles, merch. See the next section if you want a cart for those.",[20,190,192],{"id":191},"sell-a-few-things-with-the-online-store","Sell a few things with the Online store",[10,194,195,196,199],{},"The ",[35,197,198],{},"Online store"," add-on lets customers pay by card for a short list, with pickup, shipping or both. It suits signed or personalized copies, subscription packages, gift bundles and mugs. It isn't for your whole shelf.",[28,201,202,224,235],{},[31,203,33,204,83,207,83,209,212,213,216,217,220,221,50],{},[35,205,206],{},"Lists",[35,208,187],{},[35,210,211],{},"Add product",". Fill in ",[35,214,215],{},"Product name",", ",[35,218,219],{},"Price"," and ",[35,222,223],{},"Photo",[31,225,226,227,230,231,50],{},"For a signed or inscribed copy, add ",[35,228,229],{},"Questions for the customer",", like \"Inscribe it to\". See ",[66,232,234],{"href":233},"\u002Fhelp\u002Fmade-to-order#ask-questions-before-they-buy","Ask questions before they buy",[31,236,237,238,50],{},"Connect Stripe, so payments go to your own account. See ",[66,239,241],{"href":240},"\u002Fhelp\u002Fconnect-stripe","Connect Stripe",[10,243,244,245,50],{},"See ",[66,246,248],{"href":247},"\u002Fhelp\u002Fonline-store","Sell products with the online store",[20,250,252],{"id":251},"put-your-events-on-the-site","Put your events on the site",[10,254,255],{},"Events were on 36 of the 38 sites, and people search for \"bookstore events near me\". Add each once.",[28,257,258,268,291,298,320,332],{},[31,259,33,260,83,262,83,265,50],{},[35,261,206],{},[35,263,264],{},"Edit events",[35,266,267],{},"Add event",[31,269,270,271,216,274,216,277,216,280,216,282,220,284,287,288,50],{},"Fill in ",[35,272,273],{},"Event name",[35,275,276],{},"Date",[35,278,279],{},"Starts at",[35,281,219],{},[35,283,223],{},[35,285,286],{},"Full details",". Put the author's name in ",[35,289,290],{},"Led by (optional)",[31,292,293,294,297],{},"Use ",[35,295,296],{},"Category"," for \"Author events\", \"Book clubs\" and \"Kids\", so a section can show just one.",[31,299,300,301,304,305,216,308,311,312,315,316,319],{},"For a book club or story time, set ",[35,302,303],{},"Repeats"," to ",[35,306,307],{},"Every week",[35,309,310],{},"Every other week"," or ",[35,313,314],{},"Every month",". Use ",[35,317,318],{},"Skipped dates"," for holidays.",[31,321,322,323,326,327,329,330,50],{},"Under ",[35,324,325],{},"Tickets or RSVP button",", type ",[35,328,152],{}," like \"RSVP\" and paste your ticket or sign-up link under ",[35,331,156],{},[31,333,334,335,304,338,216,341,311,344,50],{},"If an event is off, change ",[35,336,337],{},"Status",[35,339,340],{},"Postponed",[35,342,343],{},"Cancelled",[35,345,346],{},"Sold out",[10,348,349,350,353,354,220,357,50],{},"Then add an ",[35,351,352],{},"Events"," section to your home page and an Events page. See ",[66,355,352],{"href":356},"\u002Fhelp\u002Fevents#add-an-event",[66,358,360],{"href":359},"\u002Fhelp\u002Fevents#add-a-tickets-or-rsvp-button","Add a tickets or RSVP button",[10,362,363,364,367,368,372],{},"With the ",[35,365,366],{},"Bookings & RSVPs"," add-on, people can reserve a spot on the event's page, with a waitlist and optional payment for author dinners. See ",[66,369,371],{"href":370},"\u002Fhelp\u002Fbookings#take-sign-ups-for-an-event","Take sign-ups for an event",". Say whether an event is free, ticketed or first come.",[20,374,376],{"id":375},"explain-special-orders-and-preorders","Explain special orders and preorders",[10,378,379],{},"Only 1 of the 38 home pages mentioned special orders, though \"we'll get any book\" is why people choose you. Preorders were on 22.",[28,381,382,393,416],{},[31,383,384,385,388,389,392],{},"In an ",[35,386,387],{},"FAQ"," or a ",[35,390,391],{},"Text"," section, say how to ask (call, email or a form), how long it usually takes, whether you take a deposit, and how you tell them it's in.",[31,394,395,396,399,400,403,404,407,408,411,412,50],{},"Add a ",[35,397,398],{},"Form"," with ",[35,401,402],{},"Start from"," set to a ready-made one, and turn on ",[35,405,406],{},"Ask what they need help with",". Add ",[35,409,410],{},"Topic choices"," like \"Special order\", \"Sell used books\", \"Event request\" and \"Educator order\". See ",[66,413,415],{"href":414},"\u002Fhelp\u002Fforms-and-inbox#start-from-a-ready-made-form","Forms and your inbox",[31,417,418],{},"For a preorder with a ship date, state it. Online sellers must ship by the date they give, or within 30 days if they give none, and offer a refund when a preorder is late. This isn't legal advice.",[20,420,422],{"id":421},"say-what-you-do-with-used-books","Say what you do with used books",[10,424,425],{},"Twelve of the 38 buy or trade used books. People search for \"bookstore that buys books near me\", and the best answers were specific: days, limits, what you pay and what you refuse.",[28,427,428,445,448],{},[31,429,33,430,83,433,436,437,440,441,50],{},[35,431,432],{},"Pages",[35,434,435],{},"New page",", and make a \"Sell your books\" page from the ",[35,438,439],{},"Basic page"," template. See ",[66,442,444],{"href":443},"\u002Fhelp\u002Fadd-a-page","Add a page",[31,446,447],{},"Say what you buy and what you don't, the days and hours you buy, how many a visit, and whether you pay cash, credit or both.",[31,449,450,451,453,454,50],{},"When you aren't buying, switch the ",[35,452,100],{}," on with a short message and a ",[35,455,456],{},"Last day shown",[10,458,459],{},"Some cities license secondhand dealers, and some exempt books. Check your city or county code before you advertise cash for books. This isn't legal advice.",[20,461,463],{"id":462},"sell-gift-cards","Sell gift cards",[10,465,466],{},"Gift cards were on 19 of the 38 sites. Pick one:",[113,468,469,487],{},[31,470,471,474,475,478,479,482,483,50],{},[35,472,473],{},"Gift cards and coupons"," add-on: add a ",[35,476,477],{},"Gift cards"," section with ",[35,480,481],{},"Amounts to offer","; buyers pay online and the card is emailed with a QR code you scan at the register. See ",[66,484,486],{"href":485},"\u002Fhelp\u002Fgift-cards-and-coupons#sell-gift-cards-on-your-site","Sell gift cards on your site",[31,488,489,492,493,496,497,50],{},[35,490,491],{},"Payment links"," from Stripe or Square in a ",[35,494,495],{},"Buy & pay"," section, if you sell a few fixed amounts. See ",[66,498,500],{"href":499},"\u002Fhelp\u002Ftake-payments","Take payments with payment links",[10,502,503],{},"Federal rules say gift cards can't expire within five years, and some states are stricter. Say on the page whether yours expire.",[20,505,507],{"id":506},"show-staff-picks-and-offer-a-newsletter","Show staff picks and offer a newsletter",[10,509,510],{},"Staff picks were on 22 of the 38 sites, and 24 had a newsletter signup.",[28,512,513,533,544],{},[31,514,395,515,518,519,522,523,526,527,529,530,50],{},[35,516,517],{},"Services"," section called \"Staff picks\". For each book, put the title and author in ",[35,520,521],{},"Name",", your line in ",[35,524,525],{},"Description",", the cover in ",[35,528,223],{},", and the book's page at your catalog in ",[35,531,532],{},"Link",[31,534,535,536,539,540,50],{},"For a longer review, write a ",[35,537,538],{},"News"," post. See ",[66,541,543],{"href":542},"\u002Fhelp\u002Fnews-posts","News posts",[31,545,395,546,478,549,552,553,64,556,560,561,564,565,50],{},[35,547,548],{},"Newsletter signup",[35,550,551],{},"Email service"," set to ",[35,554,555],{},"This site",[66,557,559],{"href":558},"\u002Fhelp\u002Fnewsletter-signup","Add a newsletter signup",". With the ",[35,562,563],{},"Newsletter sending"," add-on you can email your list. See ",[66,566,568],{"href":567},"\u002Fhelp\u002Fsend-a-newsletter","Send a newsletter",[10,570,571],{},"Use covers from your distributor or the publisher, not from a stock site or another store's page.",[20,573,575],{"id":574},"book-clubs-story-time-and-kids","Book clubs, story time and kids",[10,577,578,579,581,582,584,585,587],{},"Eighteen of the 38 had a kids' or teen shelf and 18 had book clubs. Give each club an ",[35,580,352],{}," entry with ",[35,583,303],{}," and a ",[35,586,296],{},", and say how to join.",[10,589,590],{},"For story time or a kids' club, ask for a parent's email, not a child's name or age. Don't post photos of children without their parents' permission.",[20,592,594],{"id":593},"show-your-reviews","Show your reviews",[10,596,597],{},"None of the 38 home pages showed the shop's own rating. Almost everyone reads reviews before choosing a local business.",[28,599,600,607,616],{},[31,601,602,603,606],{},"Add your best Google reviews to your ",[35,604,605],{},"Reviews"," list, with where they came from.",[31,608,395,609,611,612,615],{},[35,610,605],{}," section to your home page and your rating to ",[35,613,614],{},"Highlights",", like \"4.8★ · 900 Google reviews\".",[31,617,618,619,622,623,50],{},"Paste your Google review link into ",[35,620,621],{},"Leave-a-review link"," in ",[35,624,37],{},[10,626,627,628,220,631,50],{},"Don't offer a coupon only for five stars. See ",[66,629,605],{"href":630},"\u002Fhelp\u002Freviews",[66,632,634],{"href":633},"\u002Fhelp\u002Fask-for-reviews","Ask for reviews",[20,636,638],{"id":637},"audiobooks-e-books-and-commissions","Audiobooks, e-books and commissions",[10,640,72,641,644,645,648,649,651,652,654,655,50],{},[35,642,643],{},"Audiobooks"," button to your Libro.fm or Kobo page with the ",[35,646,647],{},"Embed code"," section or a ",[35,650,517],{}," card with a ",[35,653,532],{},". If you earn a commission on links from Bookshop.org or Libro.fm, say so near the link, like \"We earn a small commission.\" That's an FTC rule. See ",[66,656,658],{"href":657},"\u002Fhelp\u002Fadd-embed-code","Add embed code",[20,660,662],{"id":661},"memberships-subscriptions-and-shipping-out-of-state","Memberships, subscriptions and shipping out of state",[10,664,665],{},"If you sell a book subscription or a paid membership that renews, say how it renews and how to cancel. State laws vary. If you ship across state lines, your sales tax duties may reach other states once your sales there grow. Ask your accountant. The online store adds one tax rate.",[20,667,669],{"id":668},"photos-that-make-people-want-to-visit","Photos that make people want to visit",[10,671,672],{},"With your phone, take:",[28,674,675,678,681,684,687,690],{},[31,676,677],{},"Your storefront from across the street, with the sign",[31,679,680],{},"The door and the step or ramp",[31,682,683],{},"A new-books table with a handwritten shelf card",[31,685,686],{},"The children's corner (no faces)",[31,688,689],{},"A staff-pick shelf with the cards readable",[31,691,692],{},"A bookseller at work, with permission",[10,694,695,696,699,700,50],{},"Until you have your own, ",[35,697,698],{},"Free photos"," has good ones for \"independent bookstore shelves interior\" and \"used books stacked on shelf\". Skip photos with readable covers or logos. See ",[66,701,698],{"href":702},"\u002Fhelp\u002Fedit-text-and-photos#free-photos",[20,704,706],{"id":705},"answer-what-people-ask","Answer what people ask",[10,708,72,709,711],{},[35,710,387],{}," section. Questions bookstores get most:",[113,713,714,717,720,723,726,729,732,735],{},[31,715,716],{},"Are you open right now? Where do I park?",[31,718,719],{},"Is the shop accessible? Are dogs welcome?",[31,721,722],{},"Can you order a book you don't have?",[31,724,725],{},"Do you buy used books?",[31,727,728],{},"How do preorders and shipping work?",[31,730,731],{},"Do you have signed copies?",[31,733,734],{},"How do I get tickets or host an event?",[31,736,737],{},"Do your gift cards expire?",[10,739,740,741,743,744,216,747,750,751,50],{},"In ",[35,742,206],{}," › ",[35,745,746],{},"FAQs",[35,748,749],{},"Suggest questions"," drafts more from your own site. See ",[66,752,754],{"href":753},"\u002Fhelp\u002Ffaq-list#use-suggested-questions","Use suggested questions",[20,756,758],{"id":757},"tips","Tips",[113,760,761,768,775,782],{},[31,762,763,764,50],{},"Give your home page a search title with your town and kind of shop, like \"Independent bookstore and cafe in Asheville, NC\". Many shop pages are titled just \"Home Page\". See ",[66,765,767],{"href":766},"\u002Fhelp\u002Fsearch-and-sharing#set-a-pages-search-title-and-description","Set a page's search title and description",[31,769,770,771,50],{},"Hiring? Add your openings. See ",[66,772,774],{"href":773},"\u002Fhelp\u002Fjob-openings","Job openings",[31,776,777,778,50],{},"Every site can have a Spanish version at no extra cost, handy for a \"Libros en español\" shelf. See ",[66,779,781],{"href":780},"\u002Fhelp\u002Flanguages","Show your site in Spanish",[31,783,784],{},"Read your site once a season for old events, last year's hours and sales that ended.",{"title":786,"searchDepth":787,"depth":787,"links":788},"",2,[789,790,791,792,793,794,795,796,797,798,799,800,801,802,803,804],{"id":22,"depth":787,"text":23},{"id":107,"depth":787,"text":108},{"id":136,"depth":787,"text":137},{"id":191,"depth":787,"text":192},{"id":251,"depth":787,"text":252},{"id":375,"depth":787,"text":376},{"id":421,"depth":787,"text":422},{"id":462,"depth":787,"text":463},{"id":506,"depth":787,"text":507},{"id":574,"depth":787,"text":575},{"id":593,"depth":787,"text":594},{"id":637,"depth":787,"text":638},{"id":661,"depth":787,"text":662},{"id":668,"depth":787,"text":669},{"id":705,"depth":787,"text":706},{"id":757,"depth":787,"text":758},"Guides by business","We looked at 38 independent bookstore websites: what readers check before they visit, why your site shouldn't try to be your catalog, and how to set up each part.","md",{},true,384,"\u002Fhelp\u002Fbookstore-website","sites",{"title":5,"description":806},"help\u002Fbookstore-website","2026-10-30","SVPcDkTMUmOxTN9aVsjgAmd7MtTM9ZJf8_azV4Vvo1M",[818,821,824,827,830,833,836,839,842,845,848,851,854,857,860,863,866,869,872,875,878,881,884,887,890,893,896,899,902,905,908,911,914,917,920,923,926,929],{"path":819,"title":820},"\u002Fhelp\u002Fauto-repair-shop-website","Auto repair shop website: what earns the call",{"path":822,"title":823},"\u002Fhelp\u002Fcar-wash-website","Car wash website: what brings drivers in and keeps members happy",{"path":825,"title":826},"\u002Fhelp\u002Fsmoke-shop-website","Smoke and vape shop website: useful and on the right side of the rules",{"path":828,"title":829},"\u002Fhelp\u002Fdeli-website","Deli website: what gets the order",{"path":831,"title":832},"\u002Fhelp\u002Fstaffing-agency-website","Staffing agency website: what brings in applicants and orders",{"path":834,"title":835},"\u002Fhelp\u002Flive-theater-website","Live theater website: what sells the tickets",{"path":837,"title":838},"\u002Fhelp\u002Fcinema-website","Independent cinema website: what fills the seats",{"path":840,"title":841},"\u002Fhelp\u002Fhair-salon-website","Hair salon and barbershop website: what gets people into your chair",{"path":843,"title":844},"\u002Fhelp\u002Fplumber-website","Plumber website: what earns the call",{"path":846,"title":847},"\u002Fhelp\u002Fdentist-website","Dentist website: what patients check before they call",{"path":849,"title":850},"\u002Fhelp\u002Frestaurant-website","Restaurant website: what gets the table filled",{"path":852,"title":853},"\u002Fhelp\u002Fgym-website","Gym website: what brings people through the door and keeps members",{"path":855,"title":856},"\u002Fhelp\u002Freal-estate-website","Real estate agent website: what brings sellers and buyers to call you",{"path":858,"title":859},"\u002Fhelp\u002Fveterinarian-website","Veterinarian website: what pet owners check before they call",{"path":861,"title":862},"\u002Fhelp\u002Flaw-office-website","Law office website: what clients check before they call",{"path":864,"title":865},"\u002Fhelp\u002Flandscaping-website","Landscaping and lawn care website: what earns the estimate",{"path":867,"title":868},"\u002Fhelp\u002Fdaycare-website","Child care website: what parents check before they call",{"path":870,"title":871},"\u002Fhelp\u002Fcafe-bakery-website","Cafe and bakery website: what gets the order",{"path":873,"title":874},"\u002Fhelp\u002Fmassage-spa-website","Massage and spa website: what gets people onto your table",{"path":876,"title":877},"\u002Fhelp\u002Felectrician-website","Electrician website: what earns the call and the big jobs",{"path":879,"title":880},"\u002Fhelp\u002Fhvac-website","Heating and cooling website: what earns the call and the sale",{"path":882,"title":883},"\u002Fhelp\u002Froofer-website","Roofer website: look local, honest and easy to call",{"path":885,"title":886},"\u002Fhelp\u002Fpainter-website","Painter website: what earns the estimate",{"path":888,"title":889},"\u002Fhelp\u002Fcarpenter-website","Carpenter and remodeler website: what earns the estimate",{"path":891,"title":892},"\u002Fhelp\u002Fflorist-website","Florist website: what gets the order and the trust",{"path":894,"title":895},"\u002Fhelp\u002Fphotographer-website","Photographer website: what clients check before they write to you",{"path":897,"title":898},"\u002Fhelp\u002Fyoga-pilates-website","Yoga and Pilates studio website: what fills your classes",{"path":900,"title":901},"\u002Fhelp\u002Fmartial-arts-website","Martial arts school website: what parents look for and how to show it",{"path":903,"title":904},"\u002Fhelp\u002Fdance-studio-website","Dance studio website: the classes, costs and policies parents look 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